Featured
‘Scary’ Film Marketing Mocks ‘Michael’
The new blockbuster Michael Jackson biography movie gets zinged by another movie with the marketing messaging that the late King of Pop is “Touching Fans Everywhere.” Oh, dear! The satirical comedy film “Scary Movie 6” hoists an eerie image that is unmistakably Jackson (poster image above) in its advertising that incorporates the “touching” phrase. That image and verbiage irreverently reference multiple allegations that the late pop star engaged in sexual misconduct. It’s a mocking messaging that 1) gets attention (such…
News
AI Resurrects Actor for Trailer
The late actor Val Kilmer is resurrected in a movie trailer via artificial intelligence technology, in a film marketing milestone. Kilmer, who died a year ago and is famous for…
Kids Demographic Revives Cinema
The kids demographic continues to carry cinema to prosperity. Children-oriented animated feature film “The Super Mario Galaxy Movie” (image above) from Universal Pictures is the latest example, bagging a staggering…
Hard-Action Trailer Targets Fanboys
What do the professional film critics say? This audience doesn’t care. What’s the plot of the movie? It’s immaterial. Welcome to the world of the hard-action film trailers. Liongate acquired…
Online Wildfire Over Hollywood Hypocrisy
Hollywood’s glitterati are increasingly getting unwanted star treatment. Scrappy digital media eagerly acts as a megaphone spraying indiscretions like a firehose. Online media blasts alleged Hollywood’s green-climate hypocrisy as evidenced…
‘Bride’ Tagline Aims to Shock
Faced with a difficult movie to market, Warner Bros. Pictures went to the edge of good taste with key copy line “Here Comes the F*%#ing Bride!” The character salad in…
‘Scream 7’ Divides Critics, Audiences
Professional film critics trashed “Scream 7” but audiences paid no attention. The horror film opened to a blockbuster cinema premiere (above, the sinister Ghostface character unleashes movie mayhem!). The disconnect…
Film Merchandise Wows Toy Fair
The toy industry expects an extraordinary lift from film-related licensed merchandise this year. Trade show Toy Fair, which ended in New York this week, generated lots of buzz for movie-related…
Six Films Showcased During Super Bowl
Six movie-focused TV commercials aired during the Super Bowl, shining in what is the most expensive advertising platform. The NFL football championship game averaged 125 million people — TV’s biggest…
Devotees Lift ‘Melania’ Past Critics’ Barbs
Most film critics panned the first lady documentary “Melania,” even going outside their professional-reviewer roles to promise that the movie would bomb in cinemas. But mean-spirited film critics proved inept…