Featured
Film Marketing Takes to Streets
The “Star Wars” franchise has mounted a marketing initiative that projects lighted images on a famous New York City building, attracting the attention of street traffic and, more importantly, the press. “Star Wars” imagery gets beamed on the side of the 102-floor Empire State Building at night. This supports licensed movie merchandise and runs of “Star Wars” saga movies on video streamer Disney+. Such marketing initiatives are called projection media, street projection and projection advertising; images can be stills or…
News
Tribeca Offers Perks Program
The glitzy Tribeca Festival rolls out a membership program offering events perks, special merchandise offers and benefits from sponsors. Membership costs $100 a year, reflecting that flat-fee subscriptions offerings in…
Streamers’ Billboards a Sign of the Times
Video streamers have elbowed alongside movies for visibility in greater Hollywood’s outdoor billboard scene for awards consideration, joining films seeking to turn heads of industry voter for Oscars and other…
Film Marketer Banks on Crowd Funding
Emerging independent film company Legion M will test its crowd-funding capability to support the cinema release of a theatrical documentary on “Star Trek” icon William Shatner. The Shatner biography, “You…
‘Dune 2’ Blasts Off With Global PR Tour
Big-budget “Dune: Part Two” basks in the glow of copious good press after distributor Warner Bros. Pictures mounted an extensive six-country, whistle-stop publicity tour of talent. The “Dune 2” publicity…
Film Blurbs Engulf Pricey Super Bowl
Movies from three of Hollywood’s five major studios played during Sunday’s Super Bowl, with advertisers reportedly paying $7 million for each 30-second spot. Nine movie, film branding and streaming platform…
Young Adults Boost Specialty, Art House
The hardscrabble independent and art house segments of cinema are getting a lift from the young adult demographic, which is augmenting the traditional mainstay of older adults, according to a…
Film Awards Juggernaut Suffers Dings
The movie awards industry, whose apex will be the Oscars telecast coming March 10, is buffeted by isolated storms though the promotional juggernaut keeps cruising along. It’s estimated that several…
‘Mean Girls’ Cast Leverages Social Clout
The casts of the two “Mean Girls” movies pack a wallop in social media, which was leveraged for a theatrical premiere this past weekend. The high-school satire musical opened Jan.…
Cinema Ascends, But Still Off-Peak
Domestic boxoffice climbed a healthy 21% in 2023, though that’s still 15% below pre-pandemic levels, in a pattern experienced around the world. Universal Pictures became the top-grossing distributor (major studio),…