News

Vid Game, Film Showdown Looms

Apr 28, 2008 – Iron Man will face the debut of video game Grand Theft Auto IV in theweek for a showdown that should indicate how much video games have ascended in the youth culture, says an article in the Financial Times. GTA could sell 6 million units its first week, which leaves Paramount/Marvel’s Iron Man to face a youth audience with diminished disposable income, notes the article by Chris Nuttall and Matthew Garrahan.
 

For full text, click link below:

www.ft.com/cms/s/0/bec02d88-1482-11dd-a741-0000779fd2ac.html

    Post script from author Robert Marich. Video game Grand Theft Auto IV sold a blockbuster $500 million in its first week, but that did not significantly dent box office. See link below for details.

online.wsj.com/article/SB121015876554973619.html