News
'Toy Story 3' Sparkles at Trade Show
By Robert Marich
Feb. 15, 2010 – Walt Disney Consumer Productions unveiled 250 toys for upcoming theatrical Toy Story 3 at the Toy Fair trade show. Licensees include Thinkway Toys, Mattel, LEGO Group, HASBRO, JAKKS Pacific and Fisher-Price
The full-length animated feature is scheduled for June 18 theatrical release.
“Boasting $8 billion in global merchandise sales to date since it was introduced in 1995, Toy Story will continue to bring excitement to retailers around the world and turn up the fun for kids at playtime,” says a Disney press release. “The new Toy Story 3 toy line features action figures, dolls, role play, games, play sets, construction sets, vehicles, talking plush and robots that might just come alive when kids are not around.”
Among the new items are a bear character Lots-O’-Huggin’ and Toy Story 3 Western railroad train
“Toy Story is the only franchise that brings together the best in classic evergreen toys such as Barbie, Chatter Phone and Mr. Potato Head, and combines them with the creativity and storytelling behind new Toy Story characters that have gone on to become classic toys in their own right including Woody, Buzz Lightyear and Jessie,” Vince Klaseus, senior vice president of global toys for Disney Consumer Products, says in a press release. “Kids are in for a treat as the new Toy Story 3 toy line is loaded with features such as sound effects, lights and movement sensors, and collectors will not be disappointed as the assortment of definitive action figures continues to grow.”
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Disney-Pixar’s Toy Story 3 made a splash at the American International Toy Fair.