News

ThinkGeek Beams Up 'Star Trek' Merchandise

By Robert Marich
   Dec. 6 2012-Star Trek fans can slice their pizzas with a U.S.S. Enterprise Pizza Cutter from ThinkGeek, which is a licensed merchandise outfit based in Fairfax VA.
   A press release says that the $99.99 cutter, which is in the shape of the space ship (see picture at bottom), is “is limited to 1,701 units and each will feature a unique number laser etched onto the blade.  Under license by CBS Consumer Products, this collectible is the perfect item to beam into any true Star Trek fan’s kitchen or another place of honor within their quarters.”
   The press release adds, “The Golden Limited Edition Star Trek Pizza Cutter joins an exclusive collection of Star Trek merchandise created and sold by ThinkGeek that includes the Bat'leth Letter Opener, Inflatable Captain’s Chair for children and adults, and Electronic Door Chime.”
  ThinkGeek is actually traded on the NASDAQ stock exchange and generates $127 million in annual revenues, per a financial website. The company describes its mission as “to provide tech, gadget, and toy-obsessed communities with all the things geeks crave.”
For full text, click links below; this website’s text is fully searchable via the searchbox at the center left of the homepage.
http://www.thinkgeek.com/product/f2aa/
http://www.prnewswire.com/news-releases/thinkgeek-sets-the-gold-standard-for-star-trek-pizza-cutters-182378291.html
http://www.marketingmovies.net/news/star-trek-auction/
http://www.marketingmovies.net/chapters/chapter-5-merchandising/
below is a photo of the pizza cutter