News

Special 'Dragon' Toys at Wal-Mart

   Feb 16, 2010 – Wal-Mart stores will have their own line of “How to Train Your Dragon” toys, which will help push the movie’s theatrical and DVD release via toy ads and in-store display.
   The toys hit stores March 1 and the full-length animated movie opens March 26 from Paramount/DreamWorks Animation.
   The line of $5-30 items was created by Spin Master Ltd. consisting of action figures and dragons, Viking play sets and role play games.
   DreamWorks Animation seems to be pulling out all the stop having mounted an Olympics promotion with NBC for the movie as well.
   For full text, click links below:
www.prnewswire.com/news-releases/walmart-dreamworks-animation-and-spin-master-join-forces-to-bring-families-a-new-adventure-with-how-to-train-your-dragon-84460222.html

www.marketingmovies.net/chapters/chapter-5-merchandising/

www.marketingmovies.net/news/dreamworks-pilots-dragon-to-nbc-olympics/

DreamWorks Animation and Walmart announce exclusive retail agreement for new animated film "How to Train Your Dragon" with toy line by Spin Master arriving in stores in March. (PRNewsFoto/Walmart)