News

Spacey film gets tepid release amid actor's disgrace

By Robert Marich
   July 15, 2018—The small independent distributor with a new movie starring disgraced actor Kevin Spacey is making Billionaire Boys Club a direct-to-video release with little publicity support.
    The distributor Vertical Entertainment didn’t comment to a New York Post story by Michael Kaplan, which says “the buildup to
Big-star Kevin Spacey is missing from marketing because of accusations of personal sex-related misbehavior

the film, which premieres on video on demand Tuesday and hits theaters Aug. 17, is all but nonexistent.” Spacey is the biggest name in the cast, but barely seen in the poster and other marketing, after allegations about Spacey sexual misconduct over the years. This is an example of unexpected events upending marketing plans; the biggest star of Billionaire Boys Club--who under normal circumstances would be the centepiece of marketing including availability to press--is out of the marketing plans.
   Billionaire Boys Club is a drama based on real life of youthful characters in Los Angeles engaged in financial crimes during the 1980s.  The film has a cast of proven players, with Spacey best known, and reportedly was filmed for a modest $15 million. Vertical Entertainment ranks #30 among all U.S. theatrical distributors.
   Spacey was cut from last year’s Sony Pictures/Tri-Star’s All the Money In the World—the big-budget kidnapping family drama—and replaced by Christopher Plummer, reportedly at a cost of $10 mlliion in re-shoots.
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https://nypost.com/2018/07/14/no-one-in-hollywood-wants-to-go-near-kevin-spaceys-newest-film/

https://www.indiewire.com/2018/06/billionaire-boys-club-trailer-ansel-elgort-kevin-spacey-1201972618/

http://www.marketingmovies.net/chapters/chapter-1-creative-strategy-for-marketing/