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'Shopaholic' tests consumer recession mindset
Feb. 4, 2009 – Movies require at least a year for gestation from conception to the silver screen, so the makers of Confessions of a Shopaholic had no idea that their romantic comedy would hit theaters as moviegoers are reeling from recession. The performance of the comedy could reveal changes in consumer tastes and the theory of whether consumers want escapism in hard times, notes a Los Angeles Times article.
Disney is scheduled to release the film widely Feb. 13.
The Los Angeles Times article by Claudia Eller notes comedies have done week amid the downturn, including Paul Blart: Mall Cop, Role Models and Beverly Hills Chihuahua.
“Shopaholic’s theme of overindulgence and unmitigated spending comes just as consumers are tapped out on their credit cards and feverishly pinching pennies,” notes the article. “Retail spending is in free fall and shopping malls are virtually empty. Those are rough realities to square with much that is depicted in the film. A shopping gallery of designer brands such as Prada and Marc Jacobs is prominently featured, and high-end stores like Barneys New York and Henri Bendel have costarring roles."
The article adds, “The movie’s trailer, depicting (star Isla Fisher’s) character on a shopping rampage, includes a scene in which she gets into a catfight over a pair of half-price Gucci boots. Shopaholic’s poster shows Fisher weighted down with shopping bags, with the caption ‘All she ever wanted was a little credit. . . .’”
Girl glitter was a hit with the May 30, 2008 release of theatrical Sex and the City, which grossed $152.6 million domestically, where high fashion, top brand apparel and high living were flaunted.
Girl glitter was a hit with the May 30, 2008 release of theatrical Sex and the City, which grossed $152.6 million domestically, where high fashion, top brand apparel and high living were flaunted.
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