PR: Regal Oscar Contest Pushes Loyalty Program

Press Release

    Jan. 31, 2008 --KNOXVILLE, Tenn.--(BUSINESS WIRE)--Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announces its “Red Carpet Dreams Sweepstakes” in which loyal moviegoers have the extraordinary opportunity to win a trip to L.A. to see the stars. Regal Crown Club members are entered for their chance to win the trip by attending Oscar® nominated films at any Regal Entertainment Group theatre nationwide. Through a promotional partnership with the Academy of Motion Pictures Arts and Sciences, Regal is able to offer a grand prize package which includes access to view the Red Carpet at the 81st Academy Awards® Ceremony in 2009.
    “Regal Entertainment Group is proud to offer our loyal moviegoers this tremendous opportunity to gain a place along the red carpet at the 2009 Oscar celebration. We are excited to be able to increase interest in Oscar nominated films while also rewarding a lucky moviegoer,” stated Dick Westerling, Senior Vice President of Marketing for Regal Entertainment Group. “More than 11 million moviegoers have joined the Regal Crown Club, making it the industry-leading loyalty program. Regal is pleased to offer this Red Carpet Dreams prize and extra credits program as further rewards to our loyal patrons.”
    To enter the sweepstakes, moviegoers can sign up now or use their existing Regal Crown Club card when purchasing tickets to any of the 2007 Academy Award® nominated films in the following categories: Best Picture, Directing, Actor, Actress, Supporting Actor, Supporting Actress, Documentary Feature, Song, Original Screenplay, and Adapted Screenplay. The sweepstakes is available at Regal Entertainment Group theatres across the country from January 25 through March 6, 2008. The grand prize is an all expense paid trip for two to view the Red Carpet at the 81st Academy Awards® Ceremony in 2009.
    As an added incentive, Regal Crown Club members will receive 5 Extra Credits for each ticket they purchase to a nominated film in the Best Picture and Directing categories during the sweepstakes dates. The Regal Crown Club allows moviegoers to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. In addition, Regal Crown Club members can enjoy the following benefits:
  • Free popcorn every Tuesday and $1 selected candy on Mondays.
  • Create a personal online account to watch RCC credits build and view exclusive offers.
  • Receive monthly online Regal Crown Club newsletter communications.
  • Receive emails about special movie promotions and programs in your area.
  • Win great prizes through various member sweepstakes throughout the year.
  • Earn Extra Credits toward more free popcorn, soft drinks and movies.
    Regal Crown Club membership is free and open to everyone 13 years of age and older. Membership is obtainable at any Regal Entertainment Group theatre or online at Full contest rules are also available online.
About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in the world. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,355 screens in 526 locations in 39 states and the District of Columbia. Regal operates in all of the top 25 and 43 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company's Web site at
Additional information is available on the Company's Web site at
Academy Award(s)® and Oscar(s)® are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.