News
PR-Moviefone Games Promote 'Mummy'
Press Release
AOL and Universal Pictures Tempt Movie Fans with ‘The Dragon Emperor’s Challenge’
Games and Sweepstakes Inspired by ‘The Mummy: Tomb of the Dragon Emperor’ Now Available Exclusively on Moviefone
July 15 2008 -- NEW YORK--(BUSINESS WIRE)--AOL and Universal Pictures have teamed to debut a thrilling online adventure for movie fans and gamers alike: “The Dragon Emperor’s Challenge” – a series of eight games inspired by Universal Pictures’ upcoming epic adventure “The Mummy: Tomb of the Dragon Emperor.” The promotion also includes a sweepstakes with daily prize giveaways and Grand Prizes valued at more than $20,000. [NOTE: The film makes its U.S. premiere Aug 1].
“The Dragon Emperor’s Challenge” is available exclusively on Moviefone, http://www.moviefone.com, one of the Web’s most visited online destinations for movie and celebrity news, tickets and original features and interviews. Players can test their skills with entertaining games such as “Yeti Throwdown” and “Silk Road Race,” and they can register for the Grand Prize Sweepstakes, which features epic prizes including a trip for two to China, a family vacation to Universal Studios Hollywood or Universal Orlando, and a deluxe home theater system. Fun daily giveaways include Papa John’s gift certificates, “The Mummy: Tomb of the Dragon Emperor” game for Nintendo Wii and “The Mummy” and “The Mummy Returns” Deluxe Edition DVDs.
Users can access the games, film information and special behind-the-scenes content via Moviefone’s exclusive Mummy hub: www.moviefone.com/themummy.
“AOL’s Moviefone provides access to a highly engaged audience and offers the ideal venue to help build awareness for ‘The Mummy: Tomb of the Dragon Emperor’,” said Doug Neil, SVP Digital Marketing, Universal Pictures. “These games complement the combination of action and adventure that have made ‘The Mummy’ films so successful.”
“This partnership with Universal is the latest in our ongoing efforts to help studios develop new and innovative ways of creating awareness for their upcoming releases,” said Kristin Rolla, Director of Business and Content for Moviefone. “Each of these eight games will help build anticipation for the latest chapter in the ‘Mummy’ series while providing a fun filled outlet for game play.”
About the Film
The blockbuster global “Mummy” franchise takes a spellbinding turn as the action shifts to Asia for the next chapter in the adventure series, “The Mummy: Tomb of the Dragon Emperor.” Brendan Fraser returns as explorer Rick O’Connell to combat the resurrected Han Emperor (Jet Li) in an epic that races from the catacombs of ancient China to the neon-lit streets of post-war Shanghai and high into the spectacular Himalayas. Rick is joined in this all-new adventure by son Alex (newcomer Luke Ford), wife Evelyn (Maria Bello) and her brother, Jonathan (John Hannah). And this time, the O’Connells must stop a mummy awoken from a 2,000-year-old curse who threatens to plunge the world into his merciless, unending service.
About Moviefone
Moviefone continually ranks as one of the Web’s most popular movie focused websites and is a premiere online destination for movie tickets, celebrity and movie news, as well as original features and interviews, including “Unscripted,” Moviefone’s signature series in which top celebrities interview each other using fan submitted questions.
About AOL
AOL® is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.