'Potter' Merchandise Push Beyond Cinema Life

LATE ADD July 20-link for Potter video game....
By Robert Marich
  July 15, 2011- The Wall Street Journal reports that Warner Bros. will work hard to keep Harry Potter movie merchandise gusher flowing, even after the final installment—which premieres today—plays out.
   “Over the past 10 years, Warner Bros. Inc.'s Warner has turned the popular books by J.K. Rowling into an enterprise that spans videogames, toys, a theme park and other businesses,” says the WSJ article by Ethan Smith, Michelle Kung and Robert A. Guth. “It’s a machine that has spawned nearly $20 billion in retail sales for Warner and its partners and added $1 billion to the studio’s bottom line, making it one of the most valuable film franchises in modern Hollywood.”
   The PG-13 rated Harry Potter and the Deathly Hallows 2 opens today, marking the end of the Warner movie series that dates to 2001. The Wall Street Journal article says the $20 billion consists of $7bn from consumer products, $6bn from box office, $3.9bn from video (seems low to me!), $1.5bn. from video games and $1.0bn from TV.
   “The last Warner film, Harry Potter and the Deathly Hallows Part 2, seals a 10-year run of eight Harry Potter films that have grossed $6.3 billion dollars world-wide to date,” says the article. “By Thursday, advance ticket sales had reached over $32 million, a sign that the film is on track to become the highest-opening film in the Harry Potter franchise, exceeding last year's $125 million opening for Deathly Hallows Part 1.”
   The article continues, “The outcome will have a measurable impact on Warner. Harry Potter-related businesses have helped the studio increase its operating income to $1.1 billion last year, from $450 million in 2001, the year the studio released its first Potter film. The studio doesn’t break out the financial contribution of individual films, but the various Potter businesses have generated around 15% of the studio’s operating income annually, estimates Morgan Stanley analyst Benjamin Swinburne.”
For full text, click links below: this website’s text is searchable via searchbox at center left of home page: