Oscars Sweat To Hold TV Audience

   Feb. 22, 2010 – The Academy Awards organizers are making all the right moves for this year’s Oscar telecast to be a success with the elusive youth audiences, says a New York Post article.
   “Marketing experts also said there is evidence that Twitter, Facebook and a host of sites that cover the awards show,” says the article by Holly Sanders Ware, “actually build support for the broadcast -- creating a water-cooler effect on the Web -- as opposed to stealing viewers from it.”
    This year, the field of Best Picture nominees increased to 10 from five, in what seems a calculated effort to get more mainstream films in the Oscar conversation. Oscar voters tend to embrace depressing and serious drama, downplaying even well-made entertainment, as evidence by not nominating The Dark Knight for 2008. Some experts felt that this Batman film was the Best Picture of the year, yet it was not even among the top five nominated.
   ABC Television’s 30-second commercials in the Academy Awards are again expected to fetch $1.3 million this year, and the Academy of Motion Picture Arts and Sciences is keen to do all it can to prop up economics of the telecast.
   “An average of 36.3 million total viewers watched the 81st annual Academy Awards (in 2009), an increase of 13% compared to the all-time low in 2007,” says the New York Post article. “But (that’s) a far cry from the 55 million who tuned in to watch Titanic take home Best Picture in 1998.”
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