News
Oscars Sked To Peak Feb 27, 2011
March 25, 2010—The Oscars set its awards schedule for next year, with the main Academy Awards telecast Feb. 27, 2011, which moves forward from March 7 this year. This year, the Oscars telecast on ABC Television was pushed back so as to sidestep the winter Olympics.
Key dates currently scheduled are:
-
Saturday, November 13, 2010: Governors Awards presentation
-
Wednesday, December 1, 2010: Official Screen Credits forms due
-
Monday, December 27, 2010: Nominations ballots mailed
-
Friday, January 14, 2011: Nominations polls close 5 p.m. PT
-
Tuesday, January 25, 2011: Nominations announced 5:30 a.m. PT, Samuel Goldwyn Theater
-
Wednesday, February 2, 2011: Final ballots mailed
-
Monday, February 7, 2011: Nominees Luncheon
-
Saturday, February 12, 2011: Scientific and Technical Awards presentation
-
Tuesday, February 22, 2011: Final polls close 5 p.m. PT
-
Sunday, February 27, 2011: 83rd Annual Academy Awards presentation
The Golden Globes—which positions itself as an early influencer for the Oscars—will be held January 16, 2011.
The Oscars and other collateral movie awards are targets for awards marketing by film distributors and producers, who spend millions of dollars for promotions and lobbying. The Academy of Motion Picture Arts & Sciences – which confers the Oscars—frowns on overt lobbying and enforces rules limiting what its members can do.
Notes the book Marketing to Moviegoers: Second Edition: “Campaigns for an Oscar for a film cost from $200,000 to $3 million and often are managed by independent publicity consultants who specialize in such marketing. The Oscar campaigns are sketched out a year in advance, in part to select theatrical-release dates after sizing up the cinema market and rival films.”
For more info, click link below:
www.marketingmovies.net/chapters/chapter-6-publicity/
www.marketingmovies.net/news/events-pile-on-publicity-for-oscars/