News
Online Motion Comics Lift Warner Films
July 18, 2008 -- Warner Bros. is releasing a series of Internet shorts that put low-grade animation in comic book slides to promote feature film The Dark Knight and also Watchmen, which is based on a graphic novel. A Watchmen movie is scheduled for March 6, 2009 by Warner Bros. and is directed by Zach Snyder of gritty Spatan epic 300 fame.
Tied to today’s theatrical release of The Dark Knight is the Mad Love series of seven episodes running three minutes each about a woman in love with The Joker who also tangles with Batman. Watchmen is a series of 12 episodes running 11 minutes each.
The episodes present comic book like art, but with minor movement of lips and darting eyes. The presentation also includes audio consisting of music, sound effects and character voices.
Notes a Wall Street Journal article, “The first episode of Watchmen, for example, initially will be free on iTunes but will cost $1.99 starting Aug. 1. Xbox users can buy Mad Love with points they purchase from Microsoft or earn with various promotions. The cost will be the equivalent of $1.25 an episode in standard video, or $1.75 in high definition.”
The motion comics shorts will help pump life into the properties of D.C. Comics, which is a sister company of Warner Bros., and also generate some revenue.
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July 18 2008 -- BURBANK, Calif.--(BUSINESS WIRE)--Warner Bros. Digital Distribution and Warner Premiere announced today a new way for graphic novel fans to connect with their favorite characters and the stories they know and love through short-form digital content. “Warner Premiere’s Motion Comics” draw on a massive amount of source material to bring a visually engaging experience to life through the use of subtle movements, voice-overs, sweeping music scores and stunning comic book artwork.
The highly anticipated debut episode of DC Comics’ “Watchmen” is now available exclusively as a free iTunes download for the next two weeks via Entertainment Weekly’s website (www.ew.com/watchmen). Beginning August 2, the debut “Watchmen” Motion Comic will be available on the iTunes Store (www.itunes.com) for purchase and download for $1.99. In addition, the Eisner Award-winning “Batman: Mad Love” starring Batman, The Joker and Harley Quinn can be downloaded to own from Xbox Live and available on Verizon Wireless’ V CAST Video service starting July 22. A full lineup of “Warner Premiere’s Motion Comics” and release dates will be announced shortly after Comic-Con.
Watchmen – Motion Comic
“Watchmen” takes viewers through the critically acclaimed DC Comics and Hugo award-winning graphic novel by Alan Moore and illustrated by Dave Gibbons. Set in 1985 at the height of the cold war between the United States and the Soviet Union, costumed avengers have been banned with the exception of two – The Comedian and Rorschach. During this time the mysterious murder of a United States government official named Edward Blake occurs in New York, possibly by Soviet Communists. It is later confirmed that Blake is actually a costumed avenger – The Comedian. The news of the murder is discovered by his fellow costumed avenger, Rorschach, who sets out to discover the murderer.
During his search viewers discover whether Rorschach is really insane or if he’s uncovered a plot to murder super-heroes and, even worse, millions of innocent civilians. On the run from the law, Rorschach reunites with his former teammates in a desperate attempt to save the world and their lives. But what they uncover will shock them to their very core and change the face of the planet. Following two generations of masked superheroes from the close of World War II to the icy shadow of the Cold War comes this groundbreaking comic story — the story of The Watchmen.
In the July 18 edition of Entertainment Weekly fans will find a special link through EW.com (www.ew.com/watchmen) that provides access to the episode via iTunes. Additional episodes for purchase will also be made available via iTunes and other distribution partners in the coming months leading to the theatrical release of Watchmen in 2009.
Batman: Mad Love
“Batman: Mad Love” is taken directly from the pages of the Eisner Award-winning single issue graphic novel by Paul Dini and Bruce Timm. The story revolves around The Joker’s sidekick Harley Quinn who is madly in love with him. She uses crime to demonstrate her love for her “Puddin’” and sets out to commit the ultimate act of love – killing Batman.
The “Batman: Mad Love” Motion Comic will be available to purchase from Xbox Live and viewing on mobile phones enabled for Verizon Wireless’ V CAST Video service starting July 22. “Batman: Mad Love” episodes will also be available from other distribution partners in the coming months.
Sign up for Comic-Con Updates from Warner Bros.
To get the latest information on Warner Bros. activities during Comic-Con, go to the official WAP portal: http://getwb.com/comic/. Fans can also sign up for text alerts to Warner Bros. Entertainment events, free downloads and more by sending a text message with the word COMIC to 58671. Standard carrier rates may apply.
About Warner Premiere
Warner Premiere is Warner Bros. Entertainment’s new production company focused on the development, production and marketing of feature-length-DVD and short-form digital content for this growing space. Warner Premiere is committed to being at the creative forefront in the evolution of quality product in the direct-to-consumer business, creating material that exemplifies the commitment to story, production and brand equity for which Warner Bros. is known.
About Warner Bros. Digital Distribution
Warner Bros. Digital Distribution (WBDD) was founded in October 2005 to manage Warner Bros. Home Entertainment Group’s electronic distribution streams over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, transactional video-on-demand, subscription video-on-demand, wireless and more. WBDD also oversees the WBHEG’s worldwide digital strategy, partnerships in digital services and emerging new clients and business activities in the digital space.
About Warner Bros. Home Entertainment Group
Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and transactional VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.
About DC Comics
DC Comics, which has been in continuous publication for more than 70 years, is the world’s largest English-language publisher of comics and the home of some of the world’s most recognized icons, including Superman, Batman, Wonder Woman and Sandman. DC Comics has a long history of innovative publishing and is a unique asset in the media world for both Warner Bros. Entertainment and parent company Time Warner. DC characters permeate pop culture around the world through comic books, graphic novels, blockbuster feature films, live-action and animated television series, direct-to-video releases, online entertainment and consumer product licensing and marketing agreements.