News

NY Times: Horror Genre At Apex

By Robert Marich 
   Oct 27, 2017—A New York Times article points out that horror films are riding high at box office, accounting for $733 million in domestic box office year-to date. By my calculation, that’s 8.5% of the total for the U.S./Canada--not bad for a narrow genre whose releases have restrictive audience classifications.
   Says the article: “Even with two months remaining, 2017 has already become the biggest box office year ever for horror. Scary
Horror is a narrow genre, but its films are inexpensive and soaring at the modernt boxoffice

movies have collected $733 million in ticket sales, according to the website BoxOfficeMojo. The runaway success of It (more than $300 million and counting) and Get Out ($175 million) led the way, but October is a golden month for horror and will surely add more to that tally. Happy Death Day was No. 1 when it opened this month (on Friday the 13th), and a new entry in the hit Saw franchise, Jigsaw (due Oct. 27), should also raise the total.”
  The article recounts horror hits in prior decades; its analysis covers films rated R-restricted audience. Theatrical films with less restrictive audience classifications aren’t particularly gripping, so R-rating is a good criterion.
   My complaint about the article is its metric of lump-sum box office number does not account for inflation, like a percentage of total box-office that is a proportion of the whole.

For full text, click links below; this website's text is searchable via searchbox:

https://www.nytimes.com/2017/10/26/movies/top-horror-movies-box-office-it-get-out.html?rref=collection%2Fsectioncollection%2Fmovies&action=click&contentCollection=movies®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront

http://variety.com/2017/biz/news/jordan-peele-get-out-marketing-racism-horror-1202012833/

http://www.marketingmovies.net/news/horror-film-hits-enchant-hwood/

http://www.marketingmovies.net/chapters/chapter-8-distribution-to-theaters/