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LG Phone Looks Very Smart in 'Iron Man 2'
May 13, 2010—LG Electronics shows off a smart phone of the future in Iron Man 2. Robert Downey Jr. whips out a smart phone in the film that impressively projects data and navigation controls on a “desktop” floating on thin air!
“Throughout the movie, the device morphs according to situation and function, enabling (character Tony) Stark (Downey) to control his TV, lock his home and--in a pivotal courtroom scene--project data onto a monitor,” says an article in Forbes written by Elizabeth Woyke. “In reality, the phone was, of course, not a phone at all, but a slab of glass surrounded by a plastic frame. Russell Bobbitt, the film's property master, created the frame using a 3D printer. The glass was left blank save for two small logos: one for Stark Enterprises, the Stark family’s fictional conglomerate, and one for film sponsor LG Electronics.”
LG and Audi automobiles seem the masters of film product placements.
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