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LA Times: Tracking 'Iron Man'

    April 17, 2008 -- Iron Man producers and distributor Paramount Pictures say they are finding encouraging signs in parsing pre-release audience tracking surveys prior to the action fantasy’s May 2 release, according to a Los Angeles Times article. The article by John Horn notes that “both Paramount and Marvel are trying to manage expectations downward… With 14 days to go before the PG-13 Iron Man opens (it will start showing in many venues a minute past midnight that Thursday night), the film’s female interest is roughly comparable to where it was for Hulk, Transformers (which opened to $70.5 million last July) and the R-rated 300 (which grossed $70.9 million in its premiere in March) two weeks before those films hit theaters.” Iron Man stars Robert Downey Jr.  and Gwyneth Paltrow, and is directed by Jon Favreau (Elf).

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www.latimes.com/entertainment/news/movies/la-et-word17apr17,1,7411629.story