News

LA Fest piles up corporate sponsors

   June 14, 2012—The Los Angeles Film Festival provided a long list of its corporate sponsors that touch all important categories—radio stations to booze to consumer electronics to cars---and illustrates what can be lined up from the private sector. The 18th annual Los Angeles Film Festival will present 200 films, shorts and music videos June 14-24 in the downtown area.
   Like most other fests, this event tiers sponsors giving the most benefits to the top-tier big spenders. It’s top-level Platinum Sponsors are Kodak, Stella Artois beer, Apple computer retailer Melrose MAC, Regal Cinemas L.A. LIVE Stadium 14, Jameson® Irish Whiskey, Hollywood services outfits Deluxe Entertainment Services Group and EFILM, premium pay HBO®, Volkswagen of America, Canon U.S.A., Nokia mobile phones and audio/tech services outfit Dolby Laboratories. Airline Virgin America sponsors the premier night. Interestingly, Kodak is going through a bankruptcy and because of its financial squeeze dropped sponsorship of the live-events theater that hosts the Oscars.
   Other LA Fest sponsors include the Los Angeles Times newspaper, Los Angeles Athletic Club health club, the Montana Film Office, music rights outfits BMI and ASCAP, several Hollywood labor unions, JW Marriott hotels, services outfit Cinedigm Digital Cinema, vitaminwater, Panavision, Classic Party Rentals, two local TV stations, Clear Channel radio, Universal Studios, and others.
   Says a press release: “Canon invites festival goers to explore the company’s line of Cinema EOS products at the Filmmaker Lounge, including touch-and-try demonstrations of the acclaimed Cinema EOS C300, EOS 5D Mark III, and new 4K Cinema EOS C500 and EOS-1D C cameras. The experience will culminate in the much-anticipated event ‘Canon Celebrates Cinematographers,’ where established and emerging industry professionals will convene to honor the art of cinematography.” Canon and HBO co-sponsor a panel discussion at the fest.

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