News
'Kick-Ass' Red Band Trailer Leaks Via Viral to Kids?
Feb. 24, 2010 – Independents tend to push the decency envelope and a New York Times articles says that’s just what’s happening with Lions Gate Films’ audience-restricted trailer for R-rated Kick Ass.
“A trailer for the forthcoming film Kick Ass that depicts (a 11-year-old girl character named Hit Girl) wielding a gun and using highly, highly profane language is igniting debate about how Hollywood advertises its R-rated films on the Web,” says the article by Brooks Barnes. The movie is about a boy who wants to become a super hero that opens April 16.
The trailer classified as “red band” -- to play only in cinema auditoriums with R-rated films so it isn’t seen by inappropriately young audiences. But the New York Times article says the trailer ends up on social websites where kids can see it.
“The problem is that the raunchy trailers pop up on sites without age restrictions almost instantaneously,” says the New York Times article, which adds Lions Gate seems to have complied with R-rating restrictions. Websites getting the trailer are age-restricted.
But “fans copy them to their own blogs and Facebook profiles and post them outside of YouTube’s so-called age gates,” says the article. “All movie trailers go viral, but the red-band ones speed across the Internet with an added velocity because of their ‘can you believe what they just said’ nature.”
For full text, click link below:
www.nytimes.com/2010/02/24/movies/24kick.html
www.marketingmovies.net/chapters/chapter-6-publicity/