News
Film Marketers Suddenly Love YouTube Ads
Feb. 22, 2010 – YouTube has become “a must-buy for entertainment marketers and an option for anyone trying to reach the younger demographic,” says an Advertising Age article by Michael Learmonth.
“Lionsgate pioneered movie marketing on YouTube, and last year the rest of Hollywood grabbed the baton and started to run with it,” continues the Ad Age article. “Take Avatar, the Twentieth Century Fox picture with $150 million in marketing behind it, which bought the YouTube home page simultaneously in 15 countries, used the online channel to drive viewing of the trailer, and invited three vloggers to attend the red-carpet premiere in London and make videos about it.”
YouTube, which is owned by Google, has struggled to monetize its large web traffic and is unprofitable. The problem has been advertisers are leery of having their ads appear around amateurish content that might even be offensive, but apparently movie marketers now see YouTube as indispensible in getting film trailers seen.
“YouTube not only gets in front of a valuable audience when they want to watch video, it also allows the studios to make sure a trailer is sampled through paid media, something a marketing microsite could never do,” says the Ad Age article.
For more details, click link below:
adage.com/digitalalist10/article
www.marketingmovies.net/chapters/chapter-3-paid-advertising/
www.marketingmovies.net/news/actor-rips-his-film-on-youtube/
www.marketingmovies.net/news/fox-tip-toes-in-high-school-for-promo/