News
Does Twitter Show 'Inception' Blockbuster?
July 14, 2010 -- Advertising Age columnist Simon Dumenco (aka the Media Guy) charts a sudden spike in Twitter chatter about Inception, and compares it to Salt.
“There’s been an average of 436 tweets an hour, 24 hours a day, since July 10” for Inception, the Leonardo DiCaprio sci-fi mind-bender movie from Warner Bros. Pictures, notes the article. “By comparison, Salt -- the title of the Angelina Jolie vehicle (from Sony-Columbia) that opens next week -- has been name-checked an average of 349 times an hour since July 10, but it’s such a generic term that it appears that a lot of ‘salt’ tweets have nothing to do with the movie.”
The chart is fascinating on the link below, though as the text above states it's not clear if words spotted in Tweets reference the movie or something else. Dumenco’s short article is headlined, “Are We Witnessing the Birth of the Next Billion-dollar Movie Franchise?”
Inception opens July 16 and Salt July 23.
As the author of Marketing to Moviegoers: Second Edition notes that new media marketing via such platforms as Twitter is necessary and provides fascinating feedback, but is usually not enough to carry a film. So new media—social, websites, emails, mobile phone, etc.—compliments traditional media ad buys, especially TV commercials, which are proven in delivering huge audiences opening weekend.
For full text, click link:
adage.com/mediaworks/article
www.marketingmovies.net/news/inception-sells-sizzle-mystery/
www.marketingmovies.net/news/gift-shop-builds-web-buzz-on-mystery/
www.marketingmovies.net/chapters/chapter-6-publicity/
www.marketingmovies.net/news/new-media-still-cant-carry-film-marketing/