News

Disney Sweepstakes Takes 'Oz' To Facebook

By Robert Marich
   Jan. 1, 2013-Walt Disney Studios mounts a sweepstakes and instant win game for Oz The Great and Powerful, which is scheduled to premiere March 8. The promo seems to be designed to get moviegoers to interact with Oz content and mythology on the Facebook page for the contest.
   There are some head-scratchers: no tie-in partners and there’s no obvious connection between the movie and the grand prize of a four-day trip to Seattle (why not a Disney theme park?).
   A Disney press release says that to enter “fans to Tweet their New Year’s resolutions, using #DisneyOz,… Visit the official Oz The Great and Powerful Facebook page to watch the Tweets pave the way to the Emerald City and click on select bricks to instantly win prizes, including $100 gift cards for HSN (Home Shopping Network), $50 Visa cards, $10 Starbucks gift cards, copies of the L. Frank Baum Book, The Wonderful Wizard of Oz, signed movie posters, and other Oz The Great and Powerful products.”
   As of Jan. 1, the Facebook page logged a decent 295,000 ‘Likes’ for the movie, though only 26,300 “people talking about this”—which strikes me as soft. Facebook is a favorite of movie marketing, though I think some of the ads that Facebook presents on the edge of the screen are tacky (such as “Meet Mature Women Now”).
   Oz the Great and Powerful is a family movie (not yet rated) that tells a yarn in the landscape of the Wizard of Oz. The trailer, which is great, presents a likeable rascal from America’s heartland who accidently gets transported to the mythical Oz, where he is an unlikely protagonist in a battle against evil.
For full text, click links below: this website’s content is searchable via searchbox at center left of homepage:
https://www.facebook.com/OzTheGreatAndPowerful
https://www.facebook.com/OzTheGreatAndPowerful/app_393901777364979
http://disney.go.com/thewizard/
http://www.marketingmovies.net/news/pr-warner-mounts-integrated-fred-claus-marketing/
http://www.marketingmovies.net/chapters/chapter-6-publicity/