News
Disney, Fox ink movie toy deals
Feb. 16, 2009 – Film product licensing deals for Disney and Fox film Avatar are among developments at the annual Toy Fair trade show, which runs Feb 15-18 in New York City.
Disney announced a big tie-up with Legos, which is famous for its building-block kits. Disney Pixar's Toy Story and Cars, and Prince of Persia will all have big Lego products in 2010. Prince of Persia is a May 28, 2010 release.
Twentieth Century Fox appointed Mattel as the master toy licensee for James Cameron’s sci fi Avatar, whose toys will reach stores in October in advance of its December theatrical release.
PRESS RELEASES
NEW YORK, Feb. 15 /PRNewswire/ -- American International Toy Fair -- The LEGO Group and Disney Consumer Products today announced a multi-year licensing agreement that gives the world's premiere construction toy brand access to an extensive portfolio of renowned Disney and Disney Pixar properties. LEGO® and LEGO DUPLO® products are currently in development for three franchises -- Disney Pixar's Toy Story and Cars, and Prince of Persia -- all scheduled to launch in 2010.
Feb 13 09 -- CENTURY CITY, Calif.--(BUSINESS WIRE)--Twentieth Century Fox Licensing & Merchandising (Fox L&M) has selected Mattel, Inc., the worldwide leader in the design, manufacture and marketing of toys and family products, to develop a toy line inspired by one of the most anticipated films of the year -- James Cameron’s “Avatar.” Tapped as master toy licensee for the epic sci-fi film property, Mattel will create a line of action figures and vehicles scheduled to hit retail nationwide in October 2009, months in advance of the film’s release in December 2009. The announcement was made today by Elie Dekel, Executive Vice President of Fox Licensing and Merchandising.