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Business Week: 3D Cinema Gets Traction
Business Week magazine Sept. 10, 2007
DreamWorks Animation chief Jeffrey Katzenberg and legendary filmmaker George Lucas are among Hollywood filmmakers preparing movies for new-generation 3D projection in cinemas, which could pump new life in the 100 year-old movie theater business, according to Business Week magazine. “When Walt Disney Co. (DIS ) ran a 3D version of its Meet the Robinsons movie on 581 of the 3,413 screens that showed the film, it generated nearly three times as much business on the 3D screens,” notes Business Week. Despite that encouragement, it’s not clear if there is long term audience demand. As movie theaters gradually replace mechanical projectors with electronic projection equipment, they can opt for 3D hardware.
For Full Story, See Business Week (link below)
www.businessweek.com/magazine/content/07_37/b4049075.htm