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Bratz vid games lag theatrical
Note from author Robert Marich. The press release below ties into a movie, but it gets a little confusing. THQ's video game Bratz: 4 Real is directly linked to a theatrical film, which premiered on 1,509 U.S. cinema screens Aug. 3 and finished an abbreviated theatrical run with a modest $9.7 million in U.S. box office for distributor Lionsgate. Video games based on the live-action theatrical simply titled Bratz will come out later this year in the PC Windows and Nintendo DS formats, as stated at the bottom of the following press release. Meanwhile, the games for Bratz: The Movie, which is actually a line of doll toys, are coming out first but these are not directly tied to the Aug.3 theatrical movie (I warned this would get confusing!).
In general video games have a gestation period of a year or more to make, so having the game release simultaneous with theatrical premiere is frequently not possible. Simultaneous is always the goal to achieve cross promotion to support the theatrical release that is crucial in establishing consumer value for the same property in other windows. These games can, however, come out in time to support video releases of the movies.
THQ Rolls Out the Red Carpet for Bratz™: The Movie for Wii™, PlayStation®2 System and Game Boy® Advance
Top Girls Video Game Franchise Returns with New Title Based on Upcoming Doll Line
Sept. 25, 2007 -- AGOURA HILLS, Calif.--(BUSINESS WIRE)--THQ Inc. (NASDAQ:THQI) today announced that Bratz: The Movie,Bratz: The Movie™ is now available for the PlayStation®2 computer entertainment system, Game Boy® Advance and, for the first time ever, Bratz will appear on the Wii™ video game console. Bratz: The Movie marks the third title released under THQ’s worldwide interactive agreement with MGA Entertainment, the manufacturers of the extremely popular Bratz doll line. The brand remains the top girls gaming property following the successful release of THQ’s Bratz: Forever Diamondz™ in 2006. Bratz: The Movie is rated E for everyone and is now available for the suggested retail prices of $39.99 (Wii), $29.99 (PlayStation 2) and $19.99 (Game Boy Advance).
In Bratz: The Movie, based on the upcoming Bratz fashion doll line of the same name, players will join the girls with a Passion for Fashion™ as they hit the red carpet, rock out in explosive music shows, strut the fashion runway and publish the hottest magazine ever. When their hard work lands them the once-in-a-lifetime opportunity to star in their own movie, players will be able to experience all of the glitz and glamour of becoming real movie stars as they play as Cloe™, Jade™, Sasha™ and Yasmin™ and experience character-specific adventures. Featuring favorite moments and music from the TV series, the game allows girls to enjoy a new height of fashion, music and adorable pets. Gameplay includes enhanced pet features such as pet swapping, pet mood detection, and the collection of various pet palaces. In the Wii version, players will utilize the Wii Remote™ to strum guitar strings to create their own music, as well as apply make-up and take pictures.
In addition, Bratz: 4 Real™, based on the recently released Bratz live action feature film, and Bratz Super Babyz™, based on the upcoming DVD movie, are scheduled to be released later this fall for the Nintendo DS™ and Windows PC.
For more information about THQ’s Bratz video games, as well as additional THQ titles, please visit www.thq.com.
About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes such brands as the award-winning Bratz™, Bratz Babyz™, Bratz Kidz™, Lil’ Bratz™, Yummi-Land™, Storytime Collection™, Rescue Pets™, Miuchiz™ and the newly acquired Little Tikes™ brand. MGA has also acquired worldwide licensing rights for Zapf Creation™. For more information please visit: www.mgae.com www.bratz.comwww.littletikes.com
About THQ
THQ Inc. (NASDAQ:THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com and www.thqwireless.com. THQ, THQ Wireless and their respective logos are trademarks and/or registered trademarks of THQ Inc.
“PlayStation” and the “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc.
Nintendo, Game Boy Advance, Nintendo DS and Wii are trademarks of Nintendo.
All other trademarks are the property of their respective owners.
