App Explores 'Entourage' film, TV series

   June 4, 2015-Home Box Office released an app for its Entourage property that gives fans a deep drive in the Hollywood-pack lifestyle yarn before Warner Bros. releases movie Entourage tomorrow. The R-rated theatrical is based on the hit HBO TV series and apps, or applications, are short-cuts to content sized for specific devices.
   HBO “is using mobile and social media marketing tactics including a promotional application, live-streams, behind-the-scenes content
this screen grab presents Entourage digital content

and social media takeovers in support of the film,” says an article in Mobile Marketer.
   Entourage is broader based than a one-off movie, since it is based on a TV series. “Apps are not particularly favored for individual movies in theatrical release, since they deliver the most value in ongoing use, and movies have a shelf life in theaters of just a few weeks,” says the third edition of book Marketing To Moviegoers. “The cost of creating apps and the lead time required to convince consumer to download apps on their devices are other reasons apps are not highly favored in theatrical distribution, with some exceptions.”
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