American Air links to Disney's 'Planes'

By Robert Marich
   June 26, 2013—American Airlines has a multi-faceted tie-in promotion with Walt Disney Studios’ upcoming family animated comedy Planes, which certainly is a relevant movie for an airline. Planes premieres in theaters Aug. 9.
  American Airlines also tied into to 2012 thriller Bourne Legacy with Universal Pictures and 2009’s romantic comedy Up In the Air from Paramount Pictures. Elsewhere, United Airlines got screen time in a product placement as part of a tie-in to Paramount’s romantic comedy Terminal, in which Tom Hanks stars as a refugee forced to live in the no-man’s land of an airport, according to the third edition of Marketing To Moviegoers.
   Regarding Planes, "through this collaboration, we have a lot of great things planned for this summer, including exciting trip promotions and in-airport activities,” Rob Friedman, American's vice president – marketing, says in a press release.
  The Planes team created a special video touting American’s fleet. “Characters from the movie, including Dusty, El Chu and Tripp, highlight American's fleet modernization efforts with a comedic flare,” says the press release.
    The tie-up of an airline with a whimsical movie on aviation seems a perfect marriage, versus others that seemed a stretch between partner and movie content. For example, automobile website is doing a promotion with carless Western The Lone Ranger and Menchie’s self-serve frozen yogurt franchise linking to blue little people-themed The Smurfs 2.
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