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Marketing To Moviegoers

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• Chapter 1 - Creative Strategy (For Marketing)
• Chapter 2 - Research (Audiences & Ads)
• Chapter 3 - Paid Advertising
• Chapter 4 - Digital Media
• Chapter 5 - Tie-ins & Prod. Placement
• Chapter 6 - Merchandising
• Chapter 7 - Publicity
• Chapter 8 - Distribution To Theaters
• Chapter 9 - Exhibition (Theaters)
• Chapter 10 - Major Studios
• Chapter 11 - Indies
• Chapter 12 - Foreign Films
• Chapter 13 - Prints-&-Ads Funds
• Glossary
• Index