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- About This Website
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- Contact the Author
- About the Author
- Advertise On This Site
- What Experts Say
- Instructors Guide
- Chapter 1 - Creative Strategy (For Marketing)
- Chapter 2 - Research (Audiences & Ads)
- Chapter 3 - Paid Advertising
- Chapter 4 - Digital Media
- Chapter 5 - Tie-ins & Prod. Placement
- Chapter 6 - Merchandising
- Chapter 7 - Publicity
- Chapter 8 - Distribution To Theaters
- Chapter 9 - Exhibition (Theaters)
- Chapter 10 - Major Studios
- Chapter 11 - Indies
- Chapter 12 - Foreign Films
- Chapter 13 - Prints-&-Ads Funds
- Glossary
- Index