• Theatrical Marketing News & Features

  • Rattled Disney Hires Consultant to Market next 'Pirates'
  • A Few Weak-Opening Films Bounce Back
  • Audi reigns in H'wood placements
  • Rob Reiner Film Fades After Short Test Run
  • 'Eat Pray' Feasts On Merchandise Ties
  • Click for More News

• Search This Website

• Buy This Book

• Get Free Newsletter
• Contact the Author
• About the Author
• Advertise On This Site
• Calendar
• Glossary
• News
• Useful Links
• Sample Book Chapters

Calendar

ShoWest (U.S. theater owners)

Mar 15 - Mar 18, 2010

Las Vegas, NV www.showest.com/filmexpo/index.jsp

• Chapter 1 -- Creative Strategy (For Marketing)
• Chapter 2 - Research (Audiences & Ads)
• Chapter 3 - Paid Advertising
• Chapter 4-Tie-ins & Prod. Placement
• Chapter 5 - Merchandising
• Chapter 6 - Publicity
• Chapter 7 -- Distribution To Theaters
• Chapter 8 - Exhibition (Theaters)
• Chapter 9 - Major Studios
• Chapter 10 - Indies
• Chapter 11 - Foreign Films
• Chapter 12 - Prints-&-Ads Funds