Theatrical Marketing News & Features
Rattled Disney Hires Consultant to Market next 'Pirates'
A Few Weak-Opening Films Bounce Back
Audi reigns in H'wood placements
Rob Reiner Film Fades After Short Test Run
'Eat Pray' Feasts On Merchandise Ties
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ShoWest (U.S. theater owners)
Mar 15 - Mar 18, 2010
Las Vegas, NV
www.showest.com/filmexpo/index.jsp
Chapter 1 -- Creative Strategy (For Marketing)
Chapter 2 - Research (Audiences & Ads)
Chapter 3 - Paid Advertising
Chapter 4-Tie-ins & Prod. Placement
Chapter 5 - Merchandising
Chapter 6 - Publicity
Chapter 7 -- Distribution To Theaters
Chapter 8 - Exhibition (Theaters)
Chapter 9 - Major Studios
Chapter 10 - Indies
Chapter 11 - Foreign Films
Chapter 12 - Prints-&-Ads Funds