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- Chapter 1 -- Creative Strategy (For Marketing)
- Chapter 2 - Research (Audiences & Ads)
- Chapter 3 - Paid Advertising
- Chapter 4-Tie-ins & Prod. Placement
- Chapter 5 - Merchandising
- Chapter 6 - Publicity
- Chapter 7 -- Distribution To Theaters
- Chapter 8 - Exhibition (Theaters)
- Chapter 9 - Major Studios
- Chapter 10 - Indies
- Chapter 11 - Foreign Films
- Chapter 12 - Prints-&-Ads Funds
