• Theatrical Marketing News & Features

  • 'Unspeakably Awful' Arthouse Fest Films
  • Big Advertiser Exits Oscars Telecast
  • Cars, Beer, Electronics Tie-in To 007
  • Actress Sued For Withholding Publicity
  • 'Thunder' Ripped By Disabilties Groups
  • Click for More News

• Search This Website

• Buy This Book

• Get Free Newsletter
• Contact the Author
• About the Author
• Advertise On This Site
• Calendar
• Glossary
• News
• Useful Links
• Sample Book Chapters

Calendar

CineAsia (Asian theaters)

Dec 9 - Dec 11, 2008

www.showest.com/filmexpo/index.jsp

• Chapter 1 -- Creative Strategy (For Marketing)
• Chapter 2 - Research (Audiences & Ads)
• Chapter 3 - Paid Advertising
• Chapter 4-Tie-ins & Prod. Placement
• Chapter 5 - Merchandising
• Chapter 6 - Publicity
• Chapter 7 -- Distribution To Theaters
• Chapter 8 - Exhibition (Theaters)
• Chapter 9 - Major Studios
• Chapter 10 - Indies
• Chapter 11 - Foreign Films
• Chapter 12 - Prints-&-Ads Funds