• Theatrical Marketing News & Features

  • Audi reigns in H'wood placements
  • Rob Reiner Film Fades After Short Test Run
  • 'Eat Pray' Feasts On Merchandise Ties
  • Variety Skeds Oct 5-6 Film Marketing Conf
  • Shop TV Ties to 'Eat Pray'
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Calendar

• Nov 3 - Nov 10, 2010 - American Film Market (foreign sales)
• Dec 27, 2010 - Oscar ballots mailed to voters
• Jan 25, 2011 - Oscar nominations announcement
• Feb 27, 2011 - Oscar Awards
• Nov 2 - Nov 9, 2011 - American Film Market (foriegn sales)
• Oct 31 - Nov 7, 2012 - American Film Market (foriegn sales)

• Chapter 1 -- Creative Strategy (For Marketing)
• Chapter 2 - Research (Audiences & Ads)
• Chapter 3 - Paid Advertising
• Chapter 4-Tie-ins & Prod. Placement
• Chapter 5 - Merchandising
• Chapter 6 - Publicity
• Chapter 7 -- Distribution To Theaters
• Chapter 8 - Exhibition (Theaters)
• Chapter 9 - Major Studios
• Chapter 10 - Indies
• Chapter 11 - Foreign Films
• Chapter 12 - Prints-&-Ads Funds