About The Author
Business journalist/analyst Robert Marich, who authored Marketing to Moviegoers: A Handbook, has a quarter century experience in covering film and media. Currently writing books, earlier he held senior full time editorial jobs at Kagan Research, Variety Deal Memo newsletter (Informa Media), Hollywood Reporter, Investors Business Daily, Television Week and Advertising Age. His free lance articles have appeared in the business section of the Los Angeles Times, Emmy magazine and Forbes. Now based in the New York City area, he has covered film while living in Los Angeles, London and New York during his career. He is a graduate of Bradley University in Peoria, IL.
Information On Speakers Bureau
Author Robert Marich is available for lectures about movie marketing. Send inquires via the Contact the Author button on the lower left side of the homepage. The author is also available for a joint presentation with Richard Abramowitz, who is president of Abramorama -- a consulting firm for production, marketing, distribution, and sales representation of independent films. Recent projects for Abramowitz include Audience Award and Grand Jury Prize winner at the 2006 Sundance Film Festival God Grew Tired of Us; Silverdocs Award Winner Big Rig, and Neil Young: Heart of Gold. When he broke into the film business, Abramowitz oversaw the theatrical release of A Room With A View, which was nominated for eight Oscars.
A passage from Robert Marich’s Introduction in the book.
When I was a cub reporter in the early 1980s, there was a pearl of wisdom that I remember from movie marketing executives of that era. They advised to always “sell the sizzle and not the steak.” If one is marketing a monster movie, the trailer and advertising should show terrified people, but not the monster. Leave the moviegoers intrigued enough to want to buy a ticket to see that. Interestingly, the opposite philosophy prevails today, because film marketing is an era of the “tell-all trailer.”