About The Author
Business journalist/analyst Robert Marich, who authored Marketing to Moviegoers: Third Edition, has a quarter century experience in covering film, traditional media and new media.
CNBC, CNN, Fox Business Channel and the Today show have interviewed him for film-related stories. As author of the book, he has been quoted in the Wall Street Journal, Variety, Hollywood Reporter, Toronto Star and Washington Times. He has lectured at the Beijing Film Workshop, Bradley University, Columbia University, Fordham University, Loyola Marymount University and the Zlin Festival (Czech Republic) on media topics. He also blogs on media for Huffington Post.
In 2009 and 2012, he served as lead editor updating new editions of Music Business Handbook and Career Guide, which is a leading college text book. Marich also authored text for photo-driven book More Than Just A Kiss: Movies About Love for White Star Publishing that was published in English and three other European languages in October 2010.
Earlier in his career, Marich held full time jobs at Kagan Research, Variety Deal Memo film newsletter, Hollywood Reporter, Investors’ Business Daily, Advertising Age and Television Week. He also worked as a researcher for Adams Media/IHS Screen Digest. As a journalist, he currently is a free lance writer for Variety, and in the past contributed to London-based Screen International, Broadcasting & Cable, Los Angeles Times, Emmy magazine and Forbes.
Now based in the New York City area, he has covered film while living in Los Angeles, London and New York during his career. As a journalist, he attended important film and TV program markets around the world. Marich is a graduate of Bradley University in Peoria, IL.
Information On Speakers Bureau
Author Robert Marich is available for lectures about movie marketing. Send inquires via the Contact the Author button on the lower left side of the homepage. The author is also available for a joint presentation with Richard Abramowitz, who is president of Abramorama -- a consulting firm for production, marketing, distribution, and sales representation of independent films. Recent projects for Abramowitz include Audience Award and Grand Jury Prize winner at the 2006 Sundance Film Festival God Grew Tired of Us; Silverdocs Award Winner Big Rig, and Neil Young: Heart of Gold. When he broke into the film business, Abramowitz oversaw the theatrical release of A Room With A View, which was nominated for eight Oscars.
A passage from Robert Marich’s Introduction in the book.
When I was a cub reporter in the early 1980s, there was a pearl of wisdom that I remember from movie marketing executives of that era. They advised to always “sell the sizzle and not the steak.” What does that mean? If one is marketing a monster movie, the trailer and advertising should show terrified people, but not the monster. Leave the moviegoers intrigued enough to want to buy a ticket to see that. Interestingly, the opposite philosophy prevails today, because film marketing is an era of the “tell-all trailer.”