About The Author
Business journalist/analyst Robert Marich, who authored Marketing to Moviegoers: Second Edition, has a quarter century experience in covering film and media.
CNBC, CNN, Fox Business Channel and the Today show have interviewed him for film-related stories. As author of the book, he has been quoted in the Wall Street Journal, New York Times, Variety and Toronto Star. He has lectured at Columbia University and Fordham University on media topics.
Marich currently works as a researcher for Adams Media Research (owned by London-based Screen Digest), which covers the DVD, film and media sectors. He authored text for photo-driven book More Than Just A Kiss: Movies About Love for White Star Publishing that will be publishing in the English and several European languages in late 2010. In 2009, he also served as lead editor updating the ninth editon of Music Business Handbook and Career Guide, which is the oldest college text book in its field.
Earlier in his career, he held full time jobs at Kagan Research, Variety Deal Memo film newsletter, Hollywood Reporter, Investors’ Business Daily, Advertising Age and Television Week. As a journalist, his articles have been published in Broadcasting & Cable, Emmy magazine, Forbes, Los Angeles Times, Screen International and Variety.
Now based in the New York City area, he has covered film while living in Los Angeles, London and New York during his career. As a journalist, he attended important film and TV program markets around the world. Marich is a graduate of Bradley University in Peoria, IL.
Now based in the New York City area, he has covered film while living in Los Angeles, London and New York during his career. As a journalist, he attended important film and TV program markets around the world. Marich is a graduate of Bradley University in Peoria, IL.
Information On Speakers Bureau
Author Robert Marich is available for lectures about movie marketing. Send inquires via the Contact the Author button on the lower left side of the homepage. The author is also available for a joint presentation with Richard Abramowitz, who is president of Abramorama -- a consulting firm for production, marketing, distribution, and sales representation of independent films. Recent projects for Abramowitz include Audience Award and Grand Jury Prize winner at the 2006 Sundance Film Festival God Grew Tired of Us; Silverdocs Award Winner Big Rig, and Neil Young: Heart of Gold. When he broke into the film business, Abramowitz oversaw the theatrical release of A Room With A View, which was nominated for eight Oscars.
A passage from Robert Marich’s Introduction in the book.
When I was a cub reporter in the early 1980s, there was a pearl of wisdom that I remember from movie marketing executives of that era. They advised to always “sell the sizzle and not the steak.” What does that mean? If one is marketing a monster movie, the trailer and advertising should show terrified people, but not the monster. Leave the moviegoers intrigued enough to want to buy a ticket to see that. Interestingly, the opposite philosophy prevails today, because film marketing is an era of the “tell-all trailer.”