What Experts Say About the Book
I am using Marketing To Moviegoers in a graduate Producers Program class that I teach at UCLA. The graduate students use it to design marketing positioning statements for their required thesis project reports. Marketing to Moviegoers provides a cogent and extremely pragmatic discussion of studio marketing practices.
Denise Mann, Associate Professor and Head, UCLA Producers Program
Marketing to Moviegoers provides practical information across a range of functions including the process of audience testing of marketing materials; details about advertising campaigns; and metrics of theatrical distribution.
Al Lieberman, Professor of Marketing, Executive Director, Entertainment, Media & technology program, Stern School of Business, NYU